Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future
A book by Paul Leinwand and Mahadeva Matt Mani
$0.50
Unveil the secrets behind successful digital transformation with 'Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future.' In an era where the business landscape is constantly evolving, staying ahead of the competition requires more than just adopting new technologies. This insightful guide delves into the strategic mindset of exceptional leaders who harness digital innovations to drive organizational change and secure future triumphs. Whether you're an aspiring leader or a seasoned executive, this book offers invaluable lessons on navigating and mastering the digital frontier to ensure long-term success.
Amidst a rapidly changing business landscape, digital transformation has become the mantra for many organizations seeking to stay relevant and competitive. However, the book "Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future," written by Paul Leinwand and Mahadeva Matt Mani of Strategy&, PwC's global strategy consulting unit, presents a strong argument that simply digitalizing—or "going digital"—is no longer sufficient.1 Based on three years of in-depth research on twelve leading global companies such as Philips, Microsoft, Adobe, Citigroup, Cleveland Clinic, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan, this book reveals that the nature of competitive advantage has shifted fundamentally.1
The book's core argument is that in the current era, digitalization efforts that focus solely on applying new technologies to existing processes or business models often only result in parity, not sustainable differentiation.1 Many companies invest enormous resources in digital initiatives, only to fail to see significant improvements in their competitive advantage as competitors do the same.11 Digitalization has become table stakes, no longer a determining differentiating factor.